Associates' strategic marketing programs are designed to
be tailored to your company's specific needs. We can focus
on or add topics where you have special requirements, or
de-emphasize or eliminate topics that you feel are well taken
care of in your firm. Here are some examples:
Your challenge: Develop a process to understand your markets,
creating appropriate marketing mix strategies, and defining winning
Potential solution: A 2 to 3 day program focusing on the market
management process, mission/business definition, market/competitive/internal
analyses, setting up a market intelligence system, strategic
planning, and offering definitions.
Your challenge: Market more effectively your existing product
Potential solution: A 2 to 3 day program focusing on understanding
the unique values of your offerings, defining the segments to
which they could be appealing, targeting the selected segments,
defining the optimal sales channel for each segment, positioning
the offerings vs. competition, understanding the buying decision
dynamics, and developing a marketing communications campaign.
Your challenge: Your marketing function is operating fine. You
just need help in a particular area, such as setting up a robust
marketing planning process, and/or strengthening the market intelligence
function, and/or making sense of market segmentation, and/or
exploring sensible pricing strategies, and/or developing appropriate
market positioning bases for your products, etc..
Potential solution: Let's discuss developing a tailored offering
for your specific needs.