For Immediate Release
CONTACT
Zuhair Suidan
Suidan Associates
291 S. Bald Hill Road
New Canaan, CT 06840
USA
+203-972-6000
‘Practical Tools for Strategic Marketing: The Essential Workshop for Technology Marketers™’ offered successfully
December 19, 2005 – New Canaan, CT: Practical Tools for Strategic Marketing: The Essential Workshop for Technology Marketers was held successfully on December 15-16 at the Newton Marriott.
Participants in the program included a 5 person team from Saint-Gobain Performance Plastics, 3 from New Hampshire, and two traveling from the UK and Ireland, as well as representatives from Orion Instruments and ACAD Computer Services.
Feedback from the program was exceptionally strong, including such comments as:
“Ideal focused program to do with your full marketing team”
“The program was a one stop shop for my marketing needs”
“Large amount of information and all of it is VITAL”
“All the material covered was valuable as it gave me insight and better understanding of what my boss has been talking about. It helps me cross the bridge from engineering to marketing”
“Of great value to me was getting the tools and techniques to break out our strengths and weaknesses, and how to segment our market and select what segments we should attack”
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ABOUT SUIDAN ASSOCIATES: Suidan Associates helps companies achieve sustainable market success through strategic market management based on a thorough understanding of their market, their competition, and on leveraging their core competencies. Our services are centered on two complementary approaches of consulting and skill building. Suidan Associates believes that much of the knowledge needed for market success already exists in the organization. We also believe that with skilled and experienced leadership, tailored training, a logical process and a clear focus, this knowledge can be surfaced, analyzed, documented, crystallized and turned into effective coordinated action.
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