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Skill
Building Program Objectives
The
general objectives of Suidan Associates' skill building programs
are:
- To
provide a methodology for bringing order to the marketing
management function.
- To
improve the marketing skills of those in marketing roles.
- To
establish a common language for marketing teams and to
ensure that all team members are 'on the same page'.
- To
establish a strong and effective direction for the development
of a strategic marketing plan.
- To
prepare individuals for the task of leading a marketing
planning project.
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