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Greetings,
This e-Newsletter highlights two of our highest demand skill-building offerings and announces a new partnership with a United Kingdom based consultancy. Along with two feature articles to stimulate your thinking, we invite you to take advantage of our offer of a free brainstorming session. Enjoy!
Sincerely,
Zuhair Suidan |
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Services Marketing Boot Camp™
How do you grow at double-digit rates when your product market is growing at low single digit rates? Here are the choices:
1. You can acquire competitors (but let's face it, only organic growth counts).
2. You can slug it out in a messy market share game (gaining a percent here, and then losing a percent there).
3. You can offer to address broader customer needs of which the product is only a partial answer. That's where a 30% share in a limited and highly contested product market becomes a 3% share in a wide open market.
Welcome to the world of Services!!!
In this Boot Camp you will explore services mega-trends and learn how to identify, develop, market and deliver your firm's services. You will learn how to create services-specific marketing plans that integrate the critical success factors of people, process, and physical evidence with the traditional 4 P's of product, place, promotion and price. You'll explore unique services consideration of all these elements and map out their applicability to your business.
This program is for those responsible for identifying, developing, marketing and delivering their firms' services at a profit. Participants can come from pure services firms as well as from product intensive firms aiming to develop their services business. A grounding in the fundamentals of marketing is strongly recommended. Click here for more information, and to request a tailored, on-site Services Marketing Boot Camp™ for your firm. |
 Strategic Marketing Boot Camp™
Learn how to develop strategic marketing plans that are integrated, distinctive, and clear to employees and other stakeholders. Get away from daily blocking and tackling, take a macro view of your business, and chart a clear path to turbo-charge your sales and boost your profits.
This Boot Camp focuses on the practical tools, techniques and processes for developing your marketing strategy. You will reinforce your learning by documenting key elements of your plan including: business definition and scope, vision, business objectives, SWOT analysis, segmentation, positioning, marketing mix strategies by segment, key success factors and risks and contingency plans.
You will learn 'how to', apply what you learn to your business, and document the core of a plan that you can apply immediately.
"Easily the best course of this type I have attended in 30 plus years in business". "Lifted my eyes up to the horizon". "Do this for all, but not our competition".
Click here for more information, and to request a tailored, on-site Strategic Marketing Boot Camp™ for your firm. |
 Free Brainstorming Session
Are you struggling with identifying, profiling and prioritizing your top growth opportunities? Are you challenged with segmenting your market along meaningful dimensions? Are you looking for ways to maximize, measure and communicate the return on your marketing investment? Are you seeking to get your team on the same page and speak the same language?
What is YOUR most challenging business or marketing strategy issue? Identify it and let us help you brainstorm ideas to solve it.
Click here to request such a session |
 Link Announced with European Consultancy
Suidan Associates is pleased to announce the establishment of a partnership with Goldsbrough Consulting, a strategic marketing consultancy based in the United Kingdom.
The tie-up will allow both firms to better assist clients with projects that have elements on both sides of the Atlantic.
We are delighted that Matthew Goldsbrough will be one of our International Associates as we have great respect for his work. We invite you to contact us with your marketing challenges here or 'across the pond'. |
Multi-Country Marketing - It's Like Holding a Butterfly
Expanding your marketing overseas will most likely entail dealing with multiple stakeholders - with varied cultures, languages and objectives. In this article, Matthew Goldsbrough, our newest partner, uses his extensive experience of managing marketing across Europe to highlight some of the key things that need to be considered, using the analogy of "Holding a Butterfly".
Read more |
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'Top Ten' Reasons TO and NOT TO Hire A Consultant
In the spirit of David Letterman's 'Top Ten' lists (though not in reverse order), we assembled Top Ten lists of why to hire a consultant, and why not to.
Top Ten reasons to hire a consultant:
1. Get an objective opinion from someone without an agenda
2. You lack the skills / expertise for something that's not core to your business
3. To pay only for work done. You don't pay for benefits, vacation, sick time, coffee breaks...
What are YOUR top reasons - serious or comical - for hiring or not hiring a consultant? We'd love to hear from you. | |
