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Dear Guest, Welcome to the Suidan Associates Strategic Marketing e-Newsletter. In this periodic service we will provide summaries of current books and articles on various marketing and strategy topics, as well as news that may be of interest to you. Zuhair Suidan
In the Blue Ocean Strategy, Chan Kim and Renée Mauborgne assert that in
today’s overcrowded industries, competing head-on results in nothing but a
bloody “red ocean” of rivals fighting over a shrinking profit pool, and
that while most companies compete within such red oceans, this strategy is
increasingly unlikely to create profitable growth in the future.
We recommend this book for its out of the box thinking.
An IBM Tivoli advertisement leads with "MISSION – Keep systems running, sales selling, accounting counting and marketing doing whatever it does". It's catchy; maybe even funny. But it makes you think "What the heck does marketing do?"
Is Your Technology ‘Marketing Ready’ for 2006? Practical Tools for Strategic Marketing: The Essential Workshop for Technology Marketers might be for you.
Leveraging our unique Technology Marketer’s Strategy Toolkit you will begin applying proven methods for developing clear, distinctive and integrated strategic marketing plans that have buy-in throughout the organization. This program is for you if you are:
“The most focused and productive days I have spent in the past ten years in this industry sector...” -- Jezz Leckenby, Director of Marketing, Veeco “The process and techniques (I learned) are the best way that I have seen of building rapid consensus around a technology marketing strategy. You will go back to the office with tools that you can immediately apply”. -- Matthew Goldsbrough, Managing Director, Goldsbrough Consulting Ltd., formerly in senior marketing and business development roles with Hyperion and Informatica Discounts are offered for early and team enrollments. Tailored, on-site workshops are also available. Details at www.Suidan.com. Inquiries welcome at 203-972-6000.
Take this assessment to get a quick reading on the status of the market
management function in your organization, with focus on market planning
(leading to the availability of winning offerings) and product marketing
(successfully marketing the offerings in your portfolio).
The chart at the end of the assessment illustrates the implications of your assessment to the outlook of the business. How does your company rate? What are the implications? What actions can you / will you take to improve the marketing management function?
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