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Greetings, In this Issue...
Join us at the Strategic Marketing Boot Camp™ in Newton, MA, on November 1-3, 2006 and learn how to develop strategic marketing plans that are integrated, distinctive, and clear to employees and other stakeholders. Take advantage of this special opportunity to get away from the daily blocking and tackling, take a macro view of your business and chart a clear path to turbo-charge your sales and boost your profits. This Boot Camp focuses on the practical tools, techniques and processes for developing your marketing strategy. You will reinforce your learning by documenting key elements of your plan including: business definition and scope, vision, business objectives, SWOT analysis, segmentation, positioning, marketing mix strategies by segment, key success factors and risks and contingency plans. You will learn ‘how to’, apply what you learn to your business, and go back to the office with the core of a plan that you can apply immediately. "Easily the best course of this type I have attended in 30 plus years in business". "Lifted my eyes up to the horizon". “Do this for all, but not our competition”. The Strategic Marketing Boot Camp™ is being offered November 1-3, 2006, at the Newton Marriott, Newton, MA. Please note that we can also hold a tailored, on-site Boot Camp just for your firm.
Identify your most challenging business or marketing strategy problem, and we'll help you brainstorm ideas to solve it.
CMO magazine recently conducted research on marketing tactics in use. Fifteen tactics were identified, and I can think of a dozen more. Buzz marketing, stealth marketing, word-of-mouth marketing, keyword marketing, e-mail marketing, permission marketing, one-to-one marketing, even no- marketing marketing - these are just a few of the marketing tactics used in today’s rapidly changing marketing environment. Many of these were not around a few years back, some will fade away, while additional new ones are sure to follow. It seems that the marketing profession is in a constant need for innovative tactics to break through the messaging glut that consumers are exposed to, and have largely tuned out.
Many in the global business community have been shocked by the wave of accounting disasters that have been revealed over the last few years, with Enron as only one of thousands of cases. What is going on? Is our venerated accounting system as bad as it seems in shedding light on the true situation of companies? How much is Sarbanes-Oxley going to help, if at all? We have interviewed Hans Johnsson, co-author with Erik Kihlstedt of a new book, Performance-Based Reporting, that presents a revolutionary new approach to business reporting and analysis. View book on Amazon.com
Gene Rostov, president of General Resource Corporation, is the third generation in a family doing business with third generation business partners in Japan and China. He tells a compelling story of the importance of personal relationships in overcoming unanticipated obstacles.
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