Our Associates

As a "virtual" consulting firm we are able to target your specific needs by utilizing our team of carefully selected associates. Unrestricted by the constraints of traditional consulting firms, Suidan Associates is free to meet your specific needs with consultants who are renowned experts in their fields. Our associates include skilled specialists in: organizational transformation and change management, true business valuation, creating customer value, consultative selling, quantitative primary market research, and information systems design and implementation. These and other resources can be deployed to ensure the optimal implementation of solutions to meet your organization's needs.

Matthew Goldsbrough

Matthew Goldsbrough, our associate in the United Kingdom, founded Goldsbrough Consulting in 2003, having held vice-presidential roles in marketing and business development with software companies in Europe and the USA, as well as earlier roles managing product development, consulting and training.

Having been part of several fast-growing companies, in all stages from start-up to maturity, he wanted to bring the lessons he has learned to the work he does with his clients.

Matthew repeatedly sees how business owners and managers find it difficult to build consensus about what needs to be done, and to develop the focused energy their teams need to achieve the company's goals. He believes the approach he takes, and the techniques he uses, are the best way to remove those difficulties. His clients seem to agree.

Matthew says: “It’s hugely enjoyable to see our clients achieving more than they thought they were capable of. The best business relationships are based on mutual respect and great results: that's what we seek to achieve with our clients."

Keith R. Reynolds

Keith Reynolds is a technology marketing consultant and sequential entrepreneur, having launched several start-up technology businesses. He has a wealth of experience in analyzing, creating and managing business development strategies, primarily for business-to-business clients. He helps clients with strategic analysis and planning, concept and creative development, company, brand and product positioning; in addition to the application of Internet and eCommerce methodologies.

Mr. Reynolds started Maxim Communications in 1995 to help businesses integrate computers and the Internet into their marketing mix. Currently, his marketing and management consulting engagements include the Connecticut Technology Council’s FastTrack program, a business accelerator for start up technology companies.

Prior to starting Maxim, Mr. Reynolds was a program manager on IBM's first consumer brand marketing initiative with the PS/2 beginning in 1988. Subsequently, as a consultant with Metaphor Corporation, he worked with NYNEX and IBM on the development of marketing and financial business intelligence systems. Other consulting clients include AT&T, Cablevision, the Miller Brewing Company and CBS Records, among others.

Mr. Reynolds holds a Bachelor of Science degree from Southern Illinois University. He completed several IBM Advanced Business Institute courses and did graduate study at NYU. He is a well-regarded presenter at Frost & Sullivan Marketing Summits.