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Market
Management Fitness Assessment
This
assessment gives a quick reading on the status of the market
management function in your organization, with focus on market
planning (leading to the availability of winning offerings)
and product marketing (successfully marketing the offerings
in your portfolio).
You can use the assessment in any of three ways:
- Take
it and e-mail the results to yourself and/or us. You can
reflect on the assessment and needed improvements on your
own, or discuss the situation with us. We would be delighted
to share with you our insights and discuss areas where
we can help.
- Ask
selected individuals within your organization to take it,
and have the results tabulated by you or an independent
party (to maintain confidentiality). You may be surprised
by what you find out.
- Have
the assessment taken during a staff meeting and discuss
the responses and the actions which need to be taken for
improvement.
The
chart at the end of the assessment illustrates the implications
of your assessment to the outlook of the business. How does
your company rate? What are the implications? What actions
can you / will you take to improve the marketing management
function?
Suidan Associates has a suite of offerings that can substantially
help you in improving the market management functions within
your firm. They span market planning services, product marketing
services, Business Growth Executive Retreats and Strategic Marketing
Planning Workshops. Scan our web site to learn about them or
call us. We would be delighted to discuss your needs and what
we can do to address them with you.
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